Interesting video

http://bradfrost.com/blog/post/death-to-bullshit-at-creative-mornings/

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Ad sequencing and Customer Journeys

A very interesting article on Facebook on ad-sequencing . This sequenced approached is similar to work I am currently doing on customer journeys using NBA decisioning.  This approach also provides a quality signal between organisations which deploy this approach due to the higher creative and technical resources required.

Dangers of targeting

Great article found here examining the weakness of targeting and internet advertising in general

Decisioning and Marketing

In the next series of posts I will look at decision management and how it can be used to improve relevance in the digital ads/messages presented to people (banner ads, videos etc). Relevancy, in my opinion - and based on my experience,  could be greatly improved - but I suspect that technology alone will not improve relevancy. I will also examine service communication which is a neglected area in digital marketing - but potentially its most effective from a retention perspective.