Strategy is the "what and why". Tactics is the "How"
There are thousands upon thousands of tactical technology solutions. The choices are truly bewildering.
This is because selling tactical point solutions is more profitable than selling strategy. That's why product companies make more money than consultants.
However 80% of your time should be focused on strategy - your strategy. 20% on tactics. Otherwise the tactics will drive your strategy - and not other way around.
