Saturday, 7 January 2023

Paternalistic vs Predatory Marketing

Paternalistic  

Marketing for engagement based on positive values such as : 

  • Relevant time saving advice
  • Contributing to the community 
  • Promotion of products you need

Predatory 

Marketing for engagement based on negative values such as :

  • Outrage, Anger and Gossip
  • Encouraging addictive traits
  • Promotion of products you want
Predatory marketing currently dominatesPaternalistic Marketing is the future.


Wednesday, 4 January 2023

Adding Complexity to keep the job

Complexity by design is degradation by design. 

Elegance and Style are simple. Great design is to simplify.

Taking the complex and simplifying it while enhancing utility is evolution.

Complexity by design is complexity to keep power and keep a job.

"Advertisers and publishers want to use machine learning (ML) to improve addressability and audience experience by placing ads near contextually-relevant content. For data scientists, this often requires spending significant time on data engineering, data pre-processing, and training in order to extract metadata from petabytes of media content, or score billions of ad events per day with ML models..." 

How effective is this, when you the customer is still seeing Spam upon spam.