CPR

The Customer Analytics record usually contain descriptive analytics information - What had happened.

 The Customer Predictive record will contain descriptive predictions information - What will happened. 

Next Best Action - contingency marketing

Plan A - First offer

Plan B - Second offer

Plan C - Third offer

Next Best Action in a nutshell

Next Best Action is Communications arbitration.

Communications is alias for "Propositions", "Campaigns", "Experiences" etc

Arbitration is the process of selecting one or more Communications from a library, based on some criteria 

The selected Communications are then presented

That is Next Best Action in a nutshell.

Communications arbitration.

Love is hard work

 Love is life. Love is hard work.

We begin with love in our hearts and search for more to survive.

We need to work hard to defend that love and grow it.

    We work hard to defend against those with hate in their heart.

    We work hard to recognise those with hate in their heart.