A Customer decision platform goes beyond a Customer Data platform by actually providing the decisions to be made - in real-time or batch. The decisioning process is embedded into the transformation of the data. You heard it hear first.
Showing posts with label Decisioning. Show all posts
Showing posts with label Decisioning. Show all posts
Friday, 18 September 2020
Tuesday, 16 April 2019
Next-Best-Action Decision Marketing Vs Segmentation Marketing - in a nutshell
Next best action decisioning looks at one person, and finds the best "message" for that person
The traditional segmentation approach considers a one message and finds the best "person" for that message
The traditional segmentation approach considers a one message and finds the best "person" for that message
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