Next Best Action in a nutshell

Next Best Action is Communications arbitration.

Communications is alias for "Propositions", "Campaigns", "Experiences" etc

Arbitration is the process of selecting one or more Communications from a library, based on some criteria 

The selected Communications are then presented

That is Next Best Action in a nutshell.

Communications arbitration.

Love is hard work

 Love is life. Love is hard work.

We begin with love in our hearts and search for more to survive.

We need to work hard to defend that love and grow it.

    We work hard to defend against those with hate in their heart.

    We work hard to recognise those with hate in their heart.

Many truths

 A zero sum mindset is hard to shake. 

If you want to understand NBA interactions you'll need to shake it out. 

A segmented approach takes the view that when communicating with a customer there can only be one truth at a time. A customer gets a communication (win) or they don't (loss). They respond positively to a communication (win) or they don't (loss). 

However people are multi-dimensional*. At any given time there are multiple topics they may find interesting.  There can be many truths. 

However at any given moment in time - there will always be the most relevant truth for a person. This is what they should see - at that time. 

The more truths you have to chose from the greater the chance of surfacing that golden truth. In fact multiple truths can be combined to create a Super truth

* Conversely - convincing people that they are one-dimensional and "specialised" makes them easier to handle and manipulate. Limiting their growth and progress. 

Gen AI - More of the same

 Same content as yesterday - but done more efficiently.  

Irrelevant tech

Generic CTO : We use cutting-edge AI to deliver relevant marketing communications

Generic Consumer : I'm still getting Spam - same as before

Cutting-edge AI : 0.5% response rate

Generic CTO : see - 100% improvement!

love is all you need

All you need is love. More motivation, courage, strength, concentration. Love is the foundation. The more unconditional love in your heart - the stronger you become in all those areas - and more. Its that simple. However this can be easier said than done - depending on the company you keep.

Picture thousand words

 Prompts can create pictures. Would that picture represent a thousand words?

Underneath a painting or drawing is a story. The artist is the narrator. At first glance. Invisible to the eyes. It appears with time or explanation. It appears with subtle details which slowly emerge. Small details which then become major details. 

This story represents the artists state of mind.

Can a picture generated prompt be worth a thousand words. 

"Yes if its described with 1000 words". 

Then why not draw what's on your mind instead of regressing into words.

"Can't draw"